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Tango chrome extension11/29/2023 Salesforce, HubSpot, Highspot, Seismic, Wordpress, Webflow, Google Analytics, Tableau, Canva, Figma, Asana,, and countless others-they’re all game. To help people make the most of every tool (and save hours of tedious documentation!), all you need to do is run through your regular process on any website, SaaS app, or desktop software. And a way to make them that doesn’t double the work on your plate. What’s missing? How-to guides people actually want to use. Your tech stack is stacked with resources to reach and engage your target audience, make data-driven decisions, automate repetitive tasks, and focus on more strategic campaigns. □□ Increase adoption of (and expertise in) the tools you championed Justifying that investment convinces stakeholders the software you advocated for is paying off-and makes it easier to secure future spend.Įnter Tango. Investing in tooling and processes is a prerequisite to improve productivity and scale your impact. Marketing automation is a need-to-have, and yet only 15% believe they’re using it to its full potential. Some enterprises use as many as 91 different martech tools. Modern marketing teams are inundated with software to learn so they can do their (actual) jobs. To cut through the noise, beat the race against time, and accomplish your goals, you’ll need to create efficiencies and optimize your marketing operations. One in four expected to top last year’s performance say they’ll have to do so with fewer people. 79% of marketers say they’re expected to achieve the same or better results this year, regardless of budget and staffing. What’s the new mandate, overall? Do more with less. And in your spare time? Help us become a media company. Don’t just deliver more personalized experiences-address rising concerns about data privacy and security. Don’t just get ahead of the next algorithm update-predict the future of SEO in a post-ChatGPT world. Don’t just embrace automation-master the 8,000 tools on the market. Don’t just increase pipeline-double high quality leads. But they’re more out of whack than ever today.ĭon’t just launch a new category-become the category king. This post is a part of Guidance at Work, a series dedicated to helping people get sh*t done without inefficient screen sharing, long videos, or wordy documentation.Įxpectations for marketers have always been high.
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